In 2019, SaPuntassa.com was practically invisible on Google, and sales ran mostly through brokers. That turned into a partnership of 7 years: relaunch, SEO, Google Ads and social media for a new-build project with luxury apartments on Mallorca. By early 2026 the last apartment was sold, most of them through inquiries from the website.
When we started in 2019, the website had never been optimized for search engines. Anyone searching for luxury real estate, penthouses or new-build apartments on Mallorca did not find the project.
Numerous technical errors prevented good rankings from the outset, before content could have any effect at all.
The market is dominated by large real estate portals and traditional agents, who rank at the top for search terms like “luxury real estate Mallorca”.
To sell the apartments, the developer relied mainly on agents and brokers and paid agent commissions on the sales. Every brokered sale cut into the margin.
The website became the project's main sales channel. The data from Google Search Console, Ahrefs and the rank tracker shows this:
Unedited screenshots from Google Search Console, Ahrefs, a SERP ranking check and ProRankTracker.
Impressions in Google Search rise from around 500 to more than 1,400 per day. From mid-August on, the curve runs at a clearly higher level.
From July 2023 to May 2024, estimated SEO traffic for sapuntassa.com rises almost without interruption. The site ranks for 409 organic keywords, 18 more than 30 days earlier.
SaPuntassa.com ranks in position 2 across Germany on Google.de for “luxus penthaus” (luxury penthouse), right behind ImmobilienScout24 and ahead of Pinterest. Google shows the optimized page “Luxus Penthaus auf Mallorca kaufen” (buy a luxury penthouse on Mallorca).
Of 150 tracked keywords, 31 rank on the first page of Google: 3 in position 1, 3 in positions 2 to 3 and 25 in positions 4 to 10.
Search terms like “neubauprojekte mallorca” (new-build projects), “luxuswohnungen mallorca” (luxury apartments) and “mallorca neubauwohnungen” rank on the first page. The guide articles rank too, for example for “wo wohnen die reichen auf mallorca” (where the rich live on Mallorca).
At the top is “luxusimmobilien mallorca” (luxury real estate Mallorca) with 1,204 impressions, followed by “luxusimmobilien mallorca kaufen” (buy), brand searches for Sa Puntassa and queries about buying an apartment on Mallorca.
From April to October 2023, impressions in Google Search rose from around 500 to more than 1,400 per day, 132,000 impressions in total. The growth continued until June 2024.
Position 1 for “Luxusimmobilien Mallorca” and position 2 nationwide for “Luxus Penthaus”, right behind ImmobilienScout24. Of 150 tracked keywords, 31 ranked on the first page, 6 of them in the top 3.
75% of all queries were related to real estate, half of them from the luxury segment. 20% were brand searches, a sign of Sa Puntassa's growing recognition in the market.
More and more apartments were sold directly through inquiries from the website, mostly from organic search, and only a smaller share through traditional brokers. That saved the developer considerable broker commissions.
SaPuntassa.com shows what SEO can do in the luxury segment: a single new-build project held its own on Google against large real estate portals and established brokers and reached buyers directly. Relaunch, SEO, Google Ads and social media made the website the main sales channel and saved considerable broker commissions.
By early 2026 the last apartment was sold, most of them through inquiries from the website. That ended a 7-year partnership that had started as an SEO project.
We'll show you where your website stands today, free and without obligation.
Request a consultationWant to improve your online presence? Request a personal quote for our tailored SEO and digital marketing services today and take your brand to the next level.
