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Case study · E-commerce · Pond and garden

Boewe24.de
+833% SEO traffic in 3 years.

Boewe24.de already had rankings on Google but stayed far below its market potential. With a multi-year SEO program of on-page optimization, content and link building, we closed that gap: +833% SEO traffic in 3 years, 5,500 visits per month via Google Search and 4,500 keywords ranking on Google.de.

Growth
+833%
SEO traffic in 3 years
Visits
5,500
per month via Google Search
Keywords
4,500
keywords ranking on Google.de
Timeframe
3 years
SEO program
02 - Situation & measures

From challenge to strategy.

Challenge

Boewe24.de already ranked, but was nowhere near exhausting its potential on Google.

  1. Rankings in place

    When we came on board, Boewe24.de already had rankings on Google and a stable base of SEO traffic.

  2. Not fully optimized

    The shop was not fully optimized, though. Content, structure and technology still offered significant room for improvement that had gone unused so far.

  3. Untapped market potential

    As a result, Boewe24.de fell well short of its actual market potential on Google.

  4. Traffic going to competitors

    Better-positioned competitors captured the traffic from users with clear purchase intent that should have gone to Boewe24. Every one of these searches was a potential sale.

Measures · Checklist
5 / 5 implemented

In a multi-year SEO program, we closed the optimization gap step by step:

  • On-page optimization
    We reworked the shop's product and category pages and aligned them with the search terms of the niche.
  • Technical SEO and internal linking
    We fixed crawling problems and weaknesses in the internal linking.
  • Metadata
    We rebuilt the metadata of the pages.
  • Keyword and content program
    We expanded coverage across the entire irrigation and pond niche.
  • Link building
    High-quality backlinks from German garden and DIY magazines strengthened the domain's authority.
03 - Results

From untapped potential to 5,500 visits per month.

The SEMrush data shows how the SEO traffic of Boewe24.de developed over several years:

Original evidence from the project

Unedited screenshot from SEMrush.

1 screenshot · original
01 SEMrush · Original

SEO traffic: from 660 to 5,500 visits per month

In January 2018, SEMrush estimates the SEO traffic of boewe24.de in Germany at 660 visits per month. After that, the curve climbs almost continuously and reaches 5,500 visits in November 2021, with 4,500 keywords ranking.

  • 5,500 estimated organic visits per month (November 2021)
  • 660 visits per month in January 2018
  • 4,500 keywords ranking on Google.de
  • 336 keywords in Austria, plus 136 in the Netherlands
SEMrush: Organic Research, estimated traffic trend (as of November 2021) Full-size original

  1. +833% SEO traffic in 3 years

    According to SEMrush, estimated SEO traffic grew from 660 visits per month in January 2018 to 5,500 in November 2021.

  2. 4,500 keywords on Google.de

    The keyword and content program expanded visibility across the entire irrigation and pond niche. Rankings in Austria and the Netherlands come on top of that.

  3. More authority for the domain

    High-quality backlinks from German garden and DIY magazines strengthened Boewe24.de in competition with better-positioned shops.

04 - Conclusion

SEO that unlocks existing potential.

Boewe24.de shows how much there is in a shop that already ranks but is not fully optimized. On-page optimization, a keyword and content program and high-quality backlinks closed the gap to the better-positioned competitors step by step.

The result after 3 years: +833% SEO traffic, 5,500 visits per month via Google Search and 4,500 keywords ranking on Google.de.

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