At icc marketing, we are proud to present our latest success story: the SEO optimization of deinballkleid.de. As a women's fashion e-commerce shop with four local stores in Germany, deinballkleid.de achieved impressive improvements across every key SEO metric with our tailored SEO strategy.
The website ran on outdated technology. Pages loaded slowly, which puts visitors off and also holds back rankings on Google. The old software also brought potential security risks.
The range was divided into only a few product categories. There were hardly any dedicated pages for the many searches around evening and prom dresses, so anyone searching for a cut, color or occasion rarely landed in the right section.
The existing shop pages were barely optimized and not aligned with the terms customers search for. That made it hard for Google to tell which searches the pages matched.
Rankings for the most important keywords in the eveningwear industry were weak accordingly, and that is exactly where deinballkleid.de wanted to become much more visible.
With our tailored SEO strategy in place, deinballkleid.de achieved remarkable results within just 3 months:
Unedited screenshots from Ahrefs and Google Search Console.
Once the work started, estimated SEO traffic for deinballkleid.de climbs steeply, up 241% in three months to 89,200 visits a month. 5,500 keywords rank, 495 of them in the top 3.
Deinballkleid ranks in position 2 across Germany for the most searched terms in evening and prom wear, such as “Abendkleider” (evening dresses), “Abiballkleider” (prom dresses) and “Ballkleid” (ball gown). “Abendkleider” alone has 58,000 searches a month and climbed from page three.
In six months, Google Search brings 123,528 clicks and 2.65 million impressions, at a click-through rate of 4.7%. From January on, clicks and impressions run at a clearly higher level.
This significant growth in SEO traffic led to greater visibility in search results and more qualified visitors on the website.
“Abendkleider” (evening dresses, 58,000 searches/month) moved from page three to position 2 on page one; “Abiballkleider”, “Ballkleider”, “Abendkleid” and “Ballkleid” also reached position 2.
5,500 ranking keywords (+1,700) and 495 keywords in the top 3 positions (+201).
89,200 monthly SEO traffic (+63,026) and an estimated traffic value of $28,100 (+$16,700).
The deinballkleid.de case shows how a well-designed, thoroughly implemented SEO strategy can deliver exceptional results, even for established e-commerce shops. By combining technical optimization, content expansion, on-page optimization and strategic link building, we significantly improved the online presence of deinballkleid.de and grew its business for the long term.
The strong gains across every key SEO metric (SEO traffic, keyword rankings, backlink profile and visibility) underline the effectiveness of our holistic SEO approach. The rise to the second-largest fashion company in the German online market for eveningwear shows how transformative a well-executed SEO campaign can be.
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