At icc marketing, we are pleased to present our latest success story: the SEO optimization of StarMoney.de. As the largest online banking software provider in Germany, StarMoney achieved impressive improvements across every key SEO metric with our tailored SEO strategy.
The brand was well known, but comparatively little traffic came from organic search. Many visitors searched specifically for the name StarMoney and found the website only through these brand searches.
For general search terms around online banking, the website was barely visible. The most important keywords ranked only around position 7 or 8 on the first page, or even on the second page.
The domain did have many strong backlinks, but they did little to support the main keywords. Their strength went to waste on the terms that mattered most.
Content and structure were not aligned with the important search queries, and the online shop on the website had not yet been optimized for search. Visibility was missing exactly where visitors turn into customers.
With our tailored SEO strategy in place, StarMoney.de achieved remarkable results within just 6 months:
Unedited screenshots from Ahrefs, SEMrush and the ranking tracker.
Estimated SEO traffic for starmoney.de rises 103% over the year to 105,382 visits a month, and the number of ranking keywords to 28,585. Almost all of the traffic comes from Germany.
The main search terms for online banking software rank in position 1 or 2, up from around position 7 or 8 or even page 2. The top terms have up to 5,400 searches a month.
Around 3,000 starmoney.de keywords rank on the first page of Google in Germany. These keywords alone bring an estimated 67,700 visits a month.
315 starmoney.de keywords hold the very top spot on Google, position 1. These keywords bring an estimated 56,800 visits a month.
This significant increase in visibility led to greater presence in search results and more qualified visitors on the website.
The most important keywords for online banking software now all rank in position 1 or 2, whereas they previously sat in the lower positions of page one (around position 7 or 8) or even on the second page of search results.
We moved 330 relevant keywords into the top 5 search results on Google, which dramatically increased StarMoney's visibility across a broad range of search queries.
The improved visibility and better user experience led to an impressive 70% increase in conversion rate.
The StarMoney.de case shows how a well-designed, thoroughly implemented SEO strategy can deliver exceptional results, even for established brands. By combining technical optimization, content improvements and strategic link building, we significantly improved StarMoney’s online presence and grew its business for the long term.
The impressive gains across every key SEO metric (visibility, keyword rankings, top positions and conversion rate) underline the effectiveness of our holistic SEO approach and show how transformative a well-executed SEO campaign can be, even for leading companies in their industry.
We'll show you where your website stands today, free and without obligation.
Request a consultationWant to improve your online presence? Request a personal quote for our tailored SEO and digital marketing services today and take your brand to the next level.
