profi-tools.com sells STIHL forestry and garden equipment and already had rankings and a stable traffic base when we came on board. But the shop was not fully optimized and stayed far below its market potential. In 12 months, we closed that gap: SEO traffic grew by 482%, to around 1,500 visits per month via Google Search.
profi-tools.com already had organic rankings and a stable traffic base when we came on board. The shop was not fully optimized, though.
Product and category pages and their metadata still offered a lot of room for improvement and were not consistently aligned with the search terms buyers use.
There were also gaps in crawling and internal linking. Together, they kept the shop from climbing higher for important search terms.
profi-tools.com stayed well below its actual market potential. Better-optimized competitors captured the visitors with purchase intent who should have landed in this shop.
After 12 months of SEO, the data from Ahrefs shows a clear picture:
Unedited screenshot from the Ahrefs Site Explorer.
In the yearly view, the estimated SEO traffic of profi-tools.com rises from around 250 to a peak of around 1,500 visits per month. The shop ranks for 2,032 keywords, and 95.3% of the traffic comes from Germany.
In 12 months, the SEO traffic of profi-tools.com grew by 482%. The shop now reaches significantly more customers who search specifically for forestry and garden equipment.
Around 1,500 visitors per month reach the shop through Google Search, almost all of the traffic from Germany.
The keyword and content program significantly expanded coverage in the niche: profi-tools.com now ranks for more than 2,000 keywords.
profi-tools.com shows how much potential can sit in a shop that already ranks on Google. Instead of starting from zero, we built out the existing foundation: clean technology, optimized product and category pages, more content for the niche and strong backlinks.
The result after 12 months: 482% more SEO traffic, around 1,500 visits per month via Google and more than 2,000 keywords in the ranking.
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