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Case study · E-commerce

Prestije.de
29,000% more SEO traffic.

At icc marketing, we are excited to share our latest success story: the SEO optimization of Prestije.de, an e-commerce shop that achieved a remarkable increase in SEO traffic, keyword rankings and local traffic.

Growth
+29,000%
SEO traffic
Keywords
+700%
Keyword rankings for the target keywords
Local traffic
15,000
Users per month (before: 0)
Reach
233,000
Website views per month
02 - Situation & measures

From challenge to strategy.

Challenge

When Prestije.de approached us, they were struggling to generate enough traffic and sales from their e-commerce shop.

  1. No SEO optimization

    The website was not optimized for search engines. As a result, Google could hardly tell which topics and products the shop was relevant for.

  2. No rankings

    For the important keywords in the industry, Prestije.de practically did not appear in the search results. Without a clear structure and matching content, the signals for a good ranking were missing.

  3. Customers going to competitors

    Anyone searching Google for these products ended up with the competition instead and bought there.

  4. Revenue under pressure

    For an e-commerce shop, every prospect who cannot find the shop is a lost sale. Potential customers were lost this way, and revenue suffered as a result.

Measures · Checklist
4 / 4 implemented

Our team of experts at icc marketing ran a thorough analysis of the website, identified the areas in need of optimization and developed a comprehensive SEO strategy:

  • Keyword research and on-page optimization
    We started with keyword research and implemented an on-page optimization strategy to improve the website's visibility in search results.
  • Content marketing strategy
    We developed a content marketing strategy to create valuable content that speaks to the target audience and attracts high-quality SEO traffic.
  • Local SEO strategy
    We designed and implemented a local SEO strategy to steer targeted traffic from the geographic locations into the e-commerce shop.
  • Google My Business listing and location pages
    We optimized the Google My Business listing, created location-specific pages on the website and worked on building up the local citation profile.
03 - Results

Outstanding results in a short time.

Our SEO optimization strategy for Prestije.de delivered outstanding results in a short time. Within a few months, we achieved:

Original evidence from the project

Unedited screenshots from SEMrush, Google Analytics and Google My Business.

4 screenshots · original
01 SEMrush · Original

SEO traffic: from 656 to 19,200 visits a month

Until the end of 2017 prestije.de has almost no SEO traffic, an estimated 656 visits in December 2017. Then the curve climbs steeply, to 19,200 visits a month by January 2020 with 2,800 keywords in Germany.

  • 19,200 estimated organic visits per month (January 2020)
  • 656 visits in December 2017
  • 2,800 keywords in Germany
SEMrush: SEO traffic (trend from 2012 to 2020) Full-size original
02 Google Analytics · Original

Page views: up to 233,000 a month

Page views on prestije.de grow to up to 233,000 a month. Of 2,483,413 page views over the whole period, 1,074,572 come from organic search.

  • 233,000 page views in the strongest month
  • 2,483,413 page views over the whole period
  • 1,074,572 of them from organic search
Google Analytics: page views per month (2017 to 2020) Full-size original
03 Google Analytics · Original

Local traffic: the Duisburg pages grow from zero

The local landing pages for Duisburg start at zero and reach 99,704 page views. 91,814 of them come from organic search, almost all of the traffic.

  • 99,704 page views of the Duisburg pages
  • 91,814 of them from organic search
Google Analytics: local traffic of the Duisburg pages Full-size original
04 Google My Business · Original

Google Business Profile: 164,345 views in one quarter

Prestije’s Google listing is viewed 164,345 times in one quarter, 120,796 of them in Google Maps. This leads to 2,839 user actions, including 279 calls.

  • 164,345 views in Google Search and Google Maps
  • 120,796 of them via Google Maps
  • 2,839 user actions
  • 279 calls
Google My Business: views and user actions Full-size original

  1. 29,000% increase in SEO traffic

    The increase in SEO traffic led to a significant rise in sales and revenue.

  2. 700% increase in keyword rankings

    The rankings for the target keywords improved visibility and authority in search engines.

  3. Local traffic from 0 to 15,000 users per month

    Targeted traffic to the physical store and to the e-commerce shop.

  4. 233,000 website views per month

    373 rankings on page 1 of the search results.

04 - Conclusion

SEO that meets business goals.

Our SEO optimization strategies delivered impressive results and enabled Prestije.de to achieve significant growth and exceed its business goals.

05 - More success stories

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