The website of the dental practice of Dr. Baumhäckel was practically invisible on Google, precisely for people searching for a dentist in Cologne. With a local SEO program of on-page optimization, Google Business Profile and link building, we took the practice to position 1 for “Zahnarzt Köln” (dentist Cologne) in 9 months, a keyword with 5,400 searches per month.
The practice's website had never been optimized for search engines, so it had no foundation for good rankings.
For exactly the searches that matter, the practice was practically invisible on Google: when people in Cologne look for a dentist. New patients came across other practices instead.
“Zahnarzt Köln” (dentist Cologne) is the most important keyword in the industry, with high search volume and tough competition.
In the Local Pack, Google's map block, established Cologne practices already dominated the results. Many searchers choose their practice directly from this map block.
After 9 months, the practice was at the very top, in Google Search as well as in Google Maps. Google Search and the rank tracker show this:
Unedited screenshots from Google Search and the rank tracker.
When searching for “Zahnarzt Köln” (dentist Cologne), the Dr. Baumhäckel practice sits at the very top of the local pack, Google's map block with three practices, ahead of two established Cologne dental practices.
The rank tracker shows drbaumhaeckel.de in position 1 for “zahnarzt köln” and “Zahnarzt in Köln” in Google Maps, stable in the daily and weekly comparison. For the generic keyword “Zahnarzt” (dentist) with 201,000 searches, the practice is in position 3.
In 9 months from practically invisible to position 1 on Google for the practice's most important keyword, with 5,400 searches per month.
In the local pack for “Zahnarzt Köln”, the practice is in position 1, ahead of established Cologne practices that previously dominated the map block.
Position 1 for “Zahnarzt in Köln” as well and position 3 for the generic keyword “Zahnarzt” with 201,000 searches per month.
Backlinks from German health and local media and consistent practice details in local directories made the practice a clear answer for “Zahnarzt Köln” in Google's eyes.
The Dr. Baumhäckel practice shows what local SEO can achieve in a fiercely contested market: in 9 months, a dental practice prevailed on Google against established practices that had previously dominated the local pack for “Zahnarzt Köln”.
The key was the combination of optimized practice and treatment pages, a well-kept Google Business Profile, consistent practice details in local directories and high-quality backlinks from health and local media.
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