SEO Success Story:
StarMoney.de
Nr. 1 Position
for „Online Banking“
Outstanding Results in just 6 Months:
- 64% increase in visibility
- Main keywords for online banking software in position 1-2
- 330 keywords in top 5 search results on Google
- 70% improvement in conversion rate
At ICC Marketing, we are pleased to present our recent success story about the SEO optimization of StarMoney.de. As the largest manufacturer of online banking software in Germany, StarMoney was able to achieve impressive improvements in all important SEO metrics through our customized SEO strategy.
Search Traffic
Conversion Rate
Top 5 Keywords
Online Leads
Search Traffic
Conversion Rate
Top 5 Keywords
Online Leads
Challenge
When StarMoney contacted us, they were faced with several challenges:
- Despite high brand traffic, organic SEO traffic was comparatively low
- Significant potential for on-page optimization
- Many strong backlinks, but little optimization for the main keywords
- Need for targeted optimization for the e-commerce section of the website
Our solution
Our team of experts at ICC Marketing developed a comprehensive SEO strategy that included the following core elements:
- Comprehensive on-page optimization: We optimized the entire website structure, with a particular focus on the homepage and key product pages.
- Technical SEO optimization: We conducted a thorough technical SEO analysis and implemented improvements in several areas to increase website performance.
- Content optimization: We revised and optimized the most important texts, especially on the homepage, to specifically include relevant keywords while improving user experience.
- Targeted backlink building: We implemented a strategic backlink campaign with a focus on the targeted main keywords in the area of online banking and banking software.
- Social signals distribution: To support SEO efforts, we also relied on the power of social signals to strengthen StarMoney’s online presence and generate additional traffic.
Starmoney SEO Traffic
Results
By implementing our customized SEO strategy, StarMoney.de was able to achieve remarkable results within just 6 months:
- 64% increase in visibility This significant increase in visibility resulted in increased presence in search results and more qualified visitors to the website.
- Top positioning for main keywords The most important keywords for online banking software are now all in position 1 or 2, whereas previously they were found in the lower positions of the first page (around position 7 or 8) or even on the second page of search results.
- 330 keywords in top 5 search results We were able to position 330 relevant keywords in the top 5 search results on Google, which dramatically increased StarMoney’s visibility across a wide range of search queries.
- 70% improvement in conversion rate The optimized visibility and improved user experience led to an impressive 70% increase in conversion rate.
Starmoney Organic Traffic
Concrete examples of keyword improvements
Based on the data provided, we were able to achieve top positions for important keywords:
- „Banking software“: Position 1
- „Bank software“: Position 1
- „Home banking software“: Position 2
- „Online banking software“: Position 1
These keywords have a significant search volume, with up to 5,400 monthly searches for the top terms.
Conclusion
The StarMoney.de case impressively shows how a well-thought-out and comprehensively implemented SEO strategy can lead to exceptional results even for established brands. By combining technical optimization, content improvements and strategic link building, we were able to significantly improve StarMoney’s online presence and sustainably increase their business success.
The impressive increases in all key SEO metrics – visibility, keyword rankings, top positioning and conversion rate – underscore the effectiveness of our holistic SEO approach and show how transformative a well-executed SEO campaign can be, even for leading companies in their industry.
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