SEO success story:
Deinballkleid.de
360% traffic increase
in 3 Months
Outstanding Results in just 3 Months:
- 360% increase in SEO traffic
- 2nd place for „evening dresses“ (58,000 searches/month)
- Rise to become the second largest fashion company in the German online market
- Significant improvements for top keywords such as „prom dresses“, „ball dresses“, „evening dress“ and „ball gown“
At ICC Marketing, we are pleased to present our recent success story about the SEO optimization of deinballkleid.de. As a women’s fashion e-commerce shop with four local stores in Germany, deinballkleid.de was able to achieve impressive improvements in all key SEO metrics through our tailored SEO strategy.
More Search Traffic
Clicks per Day
Top 5 Rankings
Top 10 Rankings
More Search Traffic
Clicks per Day
Top 5 Rankings
Top 10 Rankings
Challenge
When deinballkleid.de contacted us, they were faced with several challenges:
- Outdated website technology, which led to problems with loading speed and potential security risks
- Limited number of product categories
- Barely optimized shop pages
- Need to improve rankings for important keywords in the evening wear industry
Our Solution
Our team of experts at ICC Marketing developed a comprehensive SEO strategy that included the following key elements:
- Complete website redesign: We created a completely new website using the latest technology to optimize loading speed and security.
- Expansion of product categories and content creation: We created many new product categories and created extensive, high-quality content.
- Comprehensive on-page optimization: We optimized the entire website structure, including all product and category pages.
- Technical SEO optimization: We conducted a thorough technical SEO analysis and implemented improvements in all relevant areas.
- Targeted backlink building: We implemented a strategic backlink campaign focusing on the main keywords „evening dresses“ and „prom dresses“ as well as local keywords for the stores in Hamburg, Stuttgart, Dortmund and Düsseldorf.
- Social signals distribution: To support SEO efforts, we also relied on the power of social signals to strengthen deinballkleid.de’s online presence.
Results
By implementing our customized SEO strategy, deinballkleid.de was able to achieve remarkable results within just 3 months:
- 360% increase in SEO traffic This significant increase in organic traffic led to increased visibility in search results and more qualified visitors to the website.
- Top positions for main keywords
- „Evening dresses“ (58,000 searches/month): From the third page to second place on the first page
- „Prom dresses“ (14,000 searches/month): second place
- „Ball dresses“ (16,000 searches/month): second place
- „Evening dress“ (23,000 searches/month): second place
- „Ball dress“ (12,000 searches/month): second place
- Increased visibility in search results
- 5.5K keywords ranked (+1.7K)
- 495 keywords in top 3 positions (+201)
- Drastic increase in organic traffic
- 89.2K monthly organic traffic (+53.6K)
- Estimated traffic value of $28.1K (+$16.7K)
Conclusion
The deinballkleid.de case impressively shows how a well-thought-out and comprehensively implemented SEO strategy can lead to exceptional results even for already established e-commerce shops. By combining technical optimization, content expansion, on-page optimization and strategic link building, we were able to significantly improve the online presence of deinballkleid.de and sustainably increase its business success.
The impressive increases in all important SEO metrics – organic traffic, keyword rankings, backlink profile and visibility – underline the effectiveness of our holistic SEO approach. The rise to the second largest fashion company in the German online evening wear market shows how transformative a well-executed SEO campaign can be.
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