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Case study · Real estate · Local SEO

Real estate agency on Mallorca
From outside the top 100 to position 1.

A large real estate agency on Mallorca was barely visible on Google: for “Immobilienagentur Mallorca” (real estate agency Mallorca), its website was not even among the first 100 results. With technical SEO, on-page optimization, local SEO and link building, we took it to position 1 in 6 months and increased SEO traffic 30-fold.

Top position
Position 1
“Immobilienagentur Mallorca”
Timeframe
6 months
from outside the top 100 to position 1
Growth
30x
SEO traffic in 6 months
Local
Several No. 1
“Immobilienagentur Mallorca”, “Immobilienagentur Santa Ponsa”
02 - Situation & measures

From challenge to strategy.

Challenge

At the start, the website was not optimized for search engines at all.

  1. No SEO optimization

    The agency's website was not optimized for search engines at all. Technology, page structure and content were not aligned with the terms buyers use to search for an agency.

  2. Minimal visibility

    The website was only minimally visible on Google and brought in hardly any visitors from organic search.

  3. Main keyword out of reach

    For the most important keyword, “Immobilienagentur Mallorca” (real estate agency Mallorca), the website did not even rank among the first 100 search results.

  4. Buyers going to competitors

    German-speaking buyers in particular search specifically for a real estate agency on Mallorca. They found the competitors, not our client, and the inquiries went to the competition.

Measures · Checklist
4 / 4 implemented

A 6-month SEO program: technical, on-page, local and through link building:

  • Technical SEO
    We removed the crawling and indexing hurdles across the entire property catalog so that Google finds every listing.
  • On-page optimization
    We reworked the pages for towns and properties and rebuilt the metadata.
  • Local SEO
    We optimized the Google Business Profile and built local listings for Mallorca and the island's most important resort towns.
  • Targeted link building
    High-quality backlinks from German real estate and travel media strengthened the website's authority.
03 - Results

Position 1 in 6 months, 30x more traffic.

The data from the rank tracker and SEMrush shows what the 6 months delivered:

Before / after

Estimated SEO traffic / month 30x
Start: 12
after 6 months: 308
Source: SEMrush, Domain Overview

Top keywords

Google position · Rank tracker
Keyword Position
“Immobilienagentur Mallorca” Google Maps Position 1
“Immobilienagentur Santa Ponsa” organic and Google Maps Position 1
“Immobilien agentur Santa Ponsa” organic and Google Maps Position 1
Google Maps = placement in the local results, organic = placement in the regular search results. The other spellings, such as “Immobilienagentur Santa in Ponsa”, are in position 1 as well.

Original evidence from the project

Unedited screenshots from the rank tracker and from SEMrush. The client's name and domain are blacked out.

2 screenshots · original
01 Rank tracker · Original

Position 1 for “Immobilienagentur Mallorca” and Santa Ponsa

The rank tracker shows position 1 for “Immobilienagentur Mallorca” (real estate agency Mallorca) in the local results (Google Maps). All variants of “Immobilienagentur Santa Ponsa” (real estate agency Santa Ponsa) are in position 1 there as well, three of them also in position 1 of the organic search results.

  • >100 → #1 “Immobilienagentur Mallorca” in Google Maps
  • 5 search terms in position 1 in Google Maps
  • 3 Santa Ponsa search terms also in position 1 organically
Rank tracker: Google positions for Mallorca and Santa Ponsa Full-size original
02 SEMrush · Original

SEO traffic: from 12 to 308 in 6 months

In November 2017, SEMrush estimates SEO traffic at 12 visitors per month, and from December the curve climbs steeply. It most recently stands at 308 visitors, 41% more than the previous month.

  • 308 estimated organic visitors per month (+41%)
  • 12 visitors in November 2017
  • 92 organic keywords
SEMrush Domain Overview: SEO traffic (October 2017 to March 2018) Full-size original

  1. From outside the top 100 to position 1

    For “Immobilienagentur Mallorca”, the agency's most important keyword, the website was not even among the first 100 results at the start. After 6 months, it reached position 1.

  2. Position 1 for Santa Ponsa too

    For “Immobilienagentur Santa Ponsa” and its spelling variants, the agency also ranks in position 1, in the local results and in organic search.

  3. 30x more SEO traffic

    SEMrush estimated SEO traffic at 12 visitors per month at the start and at 308 after 6 months.

  4. Buyers find the agency instead of the competition

    German-speaking prospective buyers who search specifically for a real estate agency on Mallorca now land with our client instead of the competitors.

04 - Conclusion

Local SEO for real estate on Mallorca.

The case study shows how quickly a barely optimized website can move to the front in the Mallorca real estate market: in 6 months, it went from outside the top 100 to position 1 for “Immobilienagentur Mallorca”, and SEO traffic grew 30-fold.

The combination was decisive: technical SEO made the property catalog accessible to Google, reworked town and property pages matched the searches of German-speaking buyers, and local SEO with a Google Business Profile and backlinks from German real estate and travel media provided the necessary authority.

05 - More success stories

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